Sarah Jessica Parker – Global Creative Director & Shareholder

Sarah Jessica Parker is an award-winning actor, producer, entrepreneur, philanthropist, and style icon whose creativity has inspired people around the world for decades. Known for her love of fashion, design, and storytelling, she now brings her vision to Astrea London as our Global Creative Director and shareholder.

Her work across entertainment, publishing, design, and business reflects a passion for innovation, responsibility, and storytelling — values that align perfectly with Astrea’s mission.

As Global Creative Director of Astrea London, SJP, as she is affectionately known, brings her distinctive vision and voice to reimagining the future of luxury jewellery — shaping collections that unite beauty, integrity, and purpose.

“I have always believed in sustainability and innovation in design. Joining Astrea London feels like a natural step – together, we are embracing the future of diamonds in a way that is both responsible and beautiful,” Sarah Jessica Parker.

The SJP signature collection will launch with 12 designs later this year. Each piece reflects her eye for detail and passion for jewellery that feels both beautiful and meaningful.

Together, we’re creating jewellery that shines brighter in every way: crafted from the rarest lab-grown diamonds in the world, certified by IGI, GCAL, and GIA, with added light performance and hearts-and-arrows grading to enhance transparency and highlight the exceptional quality of our stones.