In a recent exclusive video interview with Magzoid Magazine, Astrea London's founder Nathalie Morrison sat down in the heart of the 2Dot4 Factory to discuss the journey behind her fast-growing ethical jewellery brand and the rise of lab-grown diamonds in the luxury market.
Set against the creative, industrial backdrop of the 2Dot4 Factory in London, the conversation gave a rare glimpse into Nathalie’s entrepreneurial journey — from idea to impact. With clarity and passion, she explained what inspired the launch of Astrea London: a desire to blend exquisite design with conscious sourcing, making fine jewellery more accessible, ethical, and modern.
“The industry was ready for a change,” Nathalie shared. “We wanted to create something that looked incredible, but also aligned with the values of today’s customer.”
Astrea specialises in lab-grown diamonds — a sustainable alternative to mined stones that offers the same brilliance, clarity, and beauty, without the ethical baggage. Nathalie explained how lab-grown diamonds are chemically identical to mined diamonds, but grown using advanced technology in controlled environments. This process significantly reduces environmental impact while maintaining exceptional quality.
Throughout the interview, Nathalie also touched on:
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The growing demand for conscious luxury
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Why transparency in jewellery sourcing is no longer optional
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Her vision for Astrea as a brand that blends heritage-level craftsmanship with next-gen materials
Filmed on location at the innovative 2Dot4 Factory — a hub for design, fashion, and forward-thinking brands — the interview embodies the energy and creativity that powers Astrea London.
Whether you're new to the idea of lab-grown diamonds or already a proud Astrea collector, the interview is a must-watch. It’s a powerful reminder that meaningful change in luxury starts with bold ideas and even bolder leadership.
