If you happened to spot the male celebrities' outfits on the red carpet during awards season this year, you may have noticed something unusual. The customary slick tuxes and smartly tailored suits were there, but something new had been added to them: a touch of bling.
This year, male A-listers have embraced jewellery in a big way, with one of the main talking points at the 2026 Academy Awards centred around the brooches worn by some of the biggest actors on the night. Leonardo DiCaprio sported a vintage Boucheron bumble bee pin from 1964; Adrien Brody donned an enormous brooch by Elsa Jin featuring a 20-carat sapphire and 1,279 diamonds; and Michael B Jordan, who won best actor, wore three custom David Yurman brooches to the Vanity Fair after party.
It's not only “bro brooches” that are on the rise and it's not only celebrities embracing the trend – men's jewellery is having a moment right now. “I have seen a huge surge in women's jewellery brands entering the male jewellery sphere,” says Ailsa Miller, a former Condé Nast fashion editor, stylist and founder of Disco, a content creation agency for the luxury sector. “It has the potential to be incredibly lucrative – it's another 50 per cent of the population that were previously considered ‘outside the market, so it benefits any jewellery retailer to consider this customer base now.
